There’s a new way to watch MLB online, like tonight’s Yankees vs. Rays baseball game. Facebook and Twitter have partnered with the MLB organization to live stream Friday night games. You can watch tonight’s game that pits the New York Yankees against the Tampa Bay Rays in the video links below. Once the game begins the Facebook live video will be added to this article. The new partnership allows people who are away from their television sets or unable to watch the game in person. As interest in online media continues to rise, the new deal between Facebook and the MLB organization opens the door for more people to enjoy live baseball games from their laptops, mobile devices, cell phones, and more.
There will be 20 games streamed live on Facebook beginning with tonight’s Colorado Rockies vs Cincinnati Reds baseball game that starts at 7:10 p.m. ET. According to a New York Post article, the remaining 19 games that will live stream on Facebook will be announced later. Mark Zuckerberg spoke about the new MLB and Facebook partnership with enthusiasm.
“We’re at the beginning of a golden age of online video. We think it’s a medium that allows people to interact in a lot of new ways.”
You may see the upcoming MLB schedule at ESPN. Twitter and Facebook are both streaming MLB games live and Twitter plans to live stream the Yankees vs. Rays baseball game tonight. Those who want to watch the Yankees vs. Rays live streaming online can find the game on Twitter tonight beginning at 7:10 p.m. ET. Though tonight’s game between the Colorado Rockies and Cincinnati Reds marks Facebook’s first time live streaming an MLB game, Twitter has been live streaming baseball games every Friday.
Live baseball on @Twitter? Oh yeah. #Rays and @RedSox, TONIGHT at 7:10pm ET. https://t.co/Zf1Ll53n0p. Blackout restrictions apply. pic.twitter.com/WhjPhU9I64
— MLB (@MLB) May 12, 2017
Head of global sports partnerships for Facebook, Dan Reed, released a statement regarding Facebook’s new partnership with the MLB organization, according to CNET.
“Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond. By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale.”
Facebook will host live-streamed MLB games this season https://t.co/RnYZHaphfq #charlesmilander pic.twitter.com/vzD52epOU0
— Charles Milander (@charlesmilander) May 19, 2017
There’s a lot of competition between social media networks and the race for content rights to live streaming events. Amazon, Twitter, YouTube, and Facebook are consistently competing against one another for streaming rights. Twitter lost their bid for NFL streaming rights to Amazon, according to CNET, and now Facebook is moving in on MLB. Bringing sports to social media networks makes sense. In addition to the convenience of viewing your favorite sports game on mobile devices, there is an element of socialization that makes the move a good choice.
When people watch sports games it’s a communal activity. Whether at home or attending a game in person, no one sits quietly and watches a game. There’s shouting, cheering, and sometimes throwing an object or two. Watching sports games online enables people to embrace the social aspect in ways that were previously unknown. People can watch sports games live online and from around the world while simultaneously chatting with others. Sometimes conversations are lively, other times they are tense. The possibility for forging new online friendships is real, and the ability to watch the game with long-distance friends and family members becomes possible. As the world changes and technology brings people together, it should come as no surprise that there is a great competition for live streaming sports games.
We can only expect greater competition in future seasons as social media networks battle out the rights to live streaming sports events.
What do you think about the new MLB and Facebook partnership? Are you going to watch tonight’s game live on Facebook or on Twitter?
[Featured Image by Keeton Gale/Shutterstock]